Kanye West Puts The Final Nail In The Coffin Of His Relationship With Gap


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On September 12, Kanye “Ye” West spoke about the ongoing struggles of being in a partnership with Gap and Adidas. “It’s time for me to go it alone,” he told Bloomberg. He mentioned that he was grateful to help the companies out and that they were able to help him out in return, but he wants to take the reins now. “Now it’s time for Ye to make the new industry,” he added. “No more companies standing in between me and the audience.” Bloomberg implied that the rapper would wait until the contracts expire, but it seems that’s not the case now.

According to CNN Business, Ye has decided to terminate his partnership with Gap. The “FourFiveSeconds” rapper’s lawyer released a statement, mentioning that Ye wanted Gap to open branded Yeezy stores and that did not happen, therefore arguing a breach of contract. The lawyer also stated that the rapper himself will start opening his own Yeezy stores to “make up for lost time.”

The rapper-turned-entrepreneur has been very outspoken on Instagram, sharing his thoughts on the partnerships with both Gap and Adidas, per Rolling Stone. He told Gap that he wanted more power in the decision-making process, and he threatened Adidas by saying, “It’s going to cost you billions to keep me, it’s going to cost you billions to let me go.” Those posts have since been deleted.



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