On the subreddit r/Aldi, a user posted a photo of a bottle of Highland Black scotch. The user lamented the fact that they couldn’t purchase the scotch in the United States and others seemed to agree, noting that Aldi was surprisingly well-known for its liquor selection. “In 2018, two of Aldi’s single malt scotches were rated #1 in the world,” a Redditor wrote, noting that two of Aldi’s single malt scotches are actually made by a major distillery and sold exclusively to Aldi. They also claimed that people were surprised that something as good as these scotches could come from Aldi.
“Yeah, I’d love to be able to buy whiskey at Aldi,” a user wrote. “For personal reasons I don’t generally drink scotch, but I could ignore those reasons if it meant not having to go to Specs for bourbon.” Spirited Matters wanted to more closely examine the claims that Aldi was selling top-shelf scotch for incredibly low prices. Their examination revealed that while Aldi’s Highland Black scotch did indeed win some renown in the Scotch Whisky Masters, it certainly wasn’t the “world’s best scotch.” This claim was traced to the chain’s managing director of buying, who lauded that the Highland Black had won “best scotch in the world.”